Zaheer’s talk will revolve around the intersection of analogue and digital technologies in the packaging print sector to propel sustainability. He will introduce the concept of water-washable flexo plate technologies, which represent a paradigm shift in packaging printing. By reducing production time and resource consumption, these technologies significantly enhance efficiency and sustainability. Zaheer will explain how adopting such methods, coupled with a transition from traditional to more innovative digital techniques, can lead to greater sustainability in the packaging industry. Throughout his presentation, Zaheer will highlight case studies like Creation Graphics to inspire businesses about the benefits of these modern, eco-friendly solutions. Additionally, he will emphasise the importance of incorporating efficient software and workflow solutions, enabling businesses to fully optimise the implementation of analogue and digital print technologies, streamline processes, and drive sustainability in packaging print. Zaheer’s focus will always remain on Fujifilm’s commitment to driving the sustainability agenda in packaging print, aiding businesses in their journey towards a greener future