Hall 5 Seminar Theatre

Marika_Knorr

Marika Knorr

Head of Sustainability and Communications for CCL Label.

What will the label of the future look like?

Time: 12h00 – 12h30

Reduce, reuse and recycling of packaging will require to redesign packaging and think out of the box. Labels and other product decoration seem to be a small part of the overall packaging but have a huge influence on the end-of-life of FMCG packaging. This presentation explores best practices using sustainable labels and a few examples of how brands have redesigned their packaging to make it reusable or recyclable using the “right” labels.

Marika has been in charge of Sustainability and Communication at CCL Label since April 2020 and is dedicated to grow the “Sustainable Product Family” while driving CCL’s Sustainability roadmap. Marika holds a Master‘s Degree in Art from Cologne University and Arizona State University and started her career as a newspaper and magazine writer before moving into Corporate Communications at international companies including TÜV Rheinland, LANXESS AG and Constantia Flexibles. She has held varied and senior positions in marketing and communications and has extensive experience in our industry focusing on sustainability and communication. Marika is based in Cologne, Germany.  Her other passions include travel photography, foods from foreign countries and big city architecture.